Each time I get asked if it is possible to earn substantial income from contextual or pay per click advert program, I usually answer in the affirmative. You can earn good income by making Pay per click advertising a full-time business. One condition you must fulfill to achieve this is the total commitment of your time and other necessary resources to it. As a business, once you successfully set up one PPC advertising system and it begins to generate income you must create more using the same method with varying strategies, testing each to discover the best in terms of returns on your investment. You must also be ready to keep records of your investment and returns that will come from it.
What is Pay per Click or Contextual Advertising?
It is the type of advert that is placed on the pages of your websites in consonance with the contents on the web page. Visitors to these websites while browsing through the pages may read them and get interested in the contents of the adverts then decide to visit the source. They must click on the adverts to be redirected. That’s all it takes for you to make money from pay per click advertising because you receive commission each time this click occurs.
Pay per click advertising has not only simplified the process of advertising products and services online as a whole, it has also created opportunities for internet marketers to benefit from online advertising.
In the past, most adverts were offline either through Bill boards, the radio, Television, Newspapers and Magazines. As such it was the big time companies that benefited much more from it as branding agencies for commercial purposes, while small-time players like you and I had zero chances of making it big through advertising. The much we could do then was to work as advert collecting agents for newspapers and magazines within the locality or something like that.
Today, individuals like you can earn full income online through contextual or Pay per click advertising irrespective of being small timers. The generic name for this form of advertising is Google Ad Sense. That’s because Google and Blogger have made it easy to start even if you don’t have the money to pay for domain name registration, web hosting and all the cost incurring processes involved. As long as you have registered for the adverts, you will be given a code which when pasted on your blog, will enable you see the usual Ad Sense adverts on your site.
How to earn from Pay per Click Adverts
To earn income from Pay per click advertising, you will have to pick a niche and create a website or a blog on it. In picking your niche, you may consider starting with high paying keywords.
What does this mean? It means that there are keywords that advertisers pay high fee to get their adverts displayed on websites. There are also other categories which are low cost pay per click keywords and some are medium cost pay per click keywords. The idea is that the higher the fee paid for a keyword advert, the higher the commission you earn per click for that keyword.
You must understand that the commission you earn per click is a small amount but with high traffic of visitors to your site, the clicks become substantial and your earning accumulates over time.
Take a look at the following keywords and pay attention to the niche or industry they belong. Some are in the service industry while others are in the product category.
1. Auto/Car Insurance
3. Online Degree
Now if you do a keyword search on any of these words you will discover the most searched for ones among them. Build up your list of keywords from them. Have a mix of long tail keywords and short keywords. Use the medium or low figures of the search result on the keywords in your niche to start with. That’s because the competition on such keywords will not be over whelming. Use the keywords with low competition to build up your list of keywords.
Choose your domain name making sure that your main keyword is part of it. Put the keyword also in the main title of your blog. This will ensure that your site will get attention from those searching for information on your niche through search engines.
Write Articles on Selected Keywords
Write as many articles on various keywords on the niche of your choice. Use both long tail and short keywords. If you cannot write articles, you may outsource it to freelance writers. Google how to write articles on selected keywords to learn more.
Your article should not serve keyword stuffing purpose but must make interesting and knowledgeable reading. You must offer useful information to your readers. This will keep them longer on your website with repeat of their visit or even bookmarking your site. That is when the opportunity to click on the ads on your webpage knocks.
To make your articles useful, take up one aspect of the topic which will teach your readers one thing they never knew about your niche or something refreshingly different from what they used to know about the topic. It could even be an article explaining things already known by making your visitors see how it affects them positively or negatively.
You can as well sell affiliate products on your website. It is legitimate and allowed.